Expert perspectives on competitive auditing, risk modeling, and how leading firms accelerate their discovery phases.
Strategy partners don't need cheaper research; they need faster, auditable research. How forensic simulation delivers Big 4 caliber insights at a fraction of the time.
After years of running strategy engagements, I've learned that the biggest challenge isn't methodology—it's velocity. Here's how forensic simulation changed my approach.
After 20 years in B2B marketing, learning that 95% of my target audience wasn't ready to buy was humbling. Here's how that insight should change your strategy.
Why the real question isn't replacement—it's velocity
Strategy partners don't need cheaper research; they need faster, auditable research. How forensic simulation delivers Big 4 caliber insights at a fraction of the time.
How to compress 40 hours of desk research into 30 minutes
After years of running strategy engagements, I've learned that the biggest challenge isn't methodology—it's velocity. Here's how forensic simulation changed my approach.
How vector embeddings and map-reduce create traceable, defensible research
We anchor simulations using RAG vector embeddings and map-reduce architecture. Here's how this grounds every insight in real-world data rather than creative probability.
Understanding out-of-market buyers changed everything I thought I knew about B2B
After 20 years in B2B marketing, learning that 95% of my target audience wasn't ready to buy was humbling. Here's how that insight should change your strategy.
We have more data than ever. We understand less than ever. Here's why.
Multi-touch attribution, eye-tracking studies, MRI brain scans—we're living through a supposed revolution in marketing measurement. Except we're not.
How 50-cohort simulation identified $2.3M in revenue-at-risk
We mapped friction points across the customer journey using 50 distinct buyer cohorts, quantifying specific revenue-at-risk before the client spent a dollar on research.
The gray suits, handshakes, and voiceover baritones need to go
B2B creative follows a depressing formula: product features + stock photos + generic voiceover. Here's why that formula fails—and what actually works.
A practical framework for feature prioritization based on synthetic user research
Every PM knows the pain of prioritization. You can build anything—but you can't build everything. Here's how synthetic users changed my prioritization process.
How we engineered 100% token retention for forensic-grade simulation
Traditional RAG pipelines suffer from context loss. Here's how SocioLogic's map-reduce architecture ensures every finding is traceable and defensible across 50-cohort simulations.
Forget keywords. Focus on mental availability.
We've spent two decades optimizing for Google. Meanwhile, the search engine that actually matters—the one in our customers' brains—has been ignored.
New research shows only 16% of B2B buyers are reached by both marketing and sales. Here's how to fix that.
We assume marketing fills the top of funnel and sales closes the bottom. New data reveals the gap is much worse than we thought—and what to do about it.
Why the next decade belongs to firms that move faster
The strategy consulting industry is being transformed by velocity. Firms that compress discovery phases while maintaining rigor will dominate the next decade.